It’s fair to say that LinkedIn is one of, if not the top platform to utilise when it comes to job seeking.

With hiring managers and recruiters frequenting LinkedIn to source viable talent for their positions, there are a few tips and tricks to stand out, and show up in their search.
 
Most efficient recruiters will utilise SEO keywords and phrases to target profiles most applicable to their criteria. So, what keywords should you be using, and where should you utilise them on your profile? Here’s our tips to help you stand out amongst the crowd.
 
Research your target employer
 
Flick through potential employers websites and LinkedIn profiles to learn the terms they use. Check their job descriptions for the type of position you’re interested in. Make a list and highlights the key words or phrases that are applicable to your experience.
 
Fill in the right sections
 
LinkedIn can be tricky to navigate if you haven’t put much thought or effort into it before. You can put key words all over your profile, but if they aren’t in the right sections, you may not reap the rewards. The sections of your profile that are closest to the top of the page rank higher for SEO purposes, so prioritise those.
 
The name section, job titles, professional headline, and summary sections are the most important spaces to incorporate your key skills, and key words.
 
Utilise your headline
 
This is an area that most people tend to forget. LinkedIn will populate one automatically for you, however, if you want to bolster your profile, pop in a few key words that reflect your top skills and brand.
 
A strong example of this is as follows:
Full Stack Senior Developer at Lemon | Java & Kotlin | AWS Certified
 
Your header can contain terms employers and recruiters will search for, such as specific job titles, as well as other similar job titles.  When your LinkedIn header has the specific keywords a recruiter searches for, your chances of being discovered will increase significantly.
 
The Summary
 
This is an area that people don't often utilize for SEO purposes. Not only can you create an interesting and engaging summary, but you can also “keyword load” it because really, what you do on a daily basis consists of a lot of keywords. When you talk about your career in summary terms, you'll be (briefly) talking about what you've done, what you are best at, and how you can do this for them. If you are laser-focused on a specific role, use the wording you see in specific job descriptions of roles you are interested in.
 
Job Titles
 
You should always be consistent, where applicable, with your past or current job titles across your resume and online profiles. You can add relevant keywords to your titles for SEO purposes, without raising any questions as to the consistency of the information you provide. Again, job titles are different at various companies, so the more relevant ones you can fit in, the better your chances are of being found on LinkedIn.
 
Your LinkedIn profile requires just as much attention as your formal resume. And your LinkedIn executive profile won't help your job search if you don't make the most of relevant keywords. The keywords themselves are important, but the location of the keywords is also an overlooked factor. SEO is a big part of LinkedIn, so focusing on it as part of your LinkedIn profile development is critical.
 

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